After getting Anders Kjellberg’s iPhone 4 model, I came up with this spoof commercial concept. I wanted to align my idea as close as possible to Apple’s existing marketing for the product, from music and sound to visual aesthetics.
As you can see in the video, the idea was to use four iPhone 4′s to create the number “4″ from the camera’s perspective.
3D animation and lighting were done using Cinema 4D, compositing in After Effects.
