Just recently, the winged object in WestJet’s logo icon really registered with me for some reason, even though I had seen the branding thousands of times before.
I created this short bumper-like animation to communicate the feeling of forward motion and flight the logo induces. It is choreographed to a loop of their existing ad campaign’s music. Tools used were Cinema 4D, After Effects, Soundtrack Pro, and Trapcode’s Particular and Shine.
