A promotional title animation for local Vancouver jewellery designer Elsa Corsi. For this piece, I wanted to convey that Beautiful Jewellery and Elsa Corsi are synonymous. I adopted the sleek and simple monochromatic look of her branding. The tag line smashes into thousands of crystals on a reflective floor. Smart crystals then resurrect themselves back up to form Elsa’a name with a touch of glamour. The whole piece is choreographed to a 20 second sample from Pete Rock’s Play Dis Only At Night.

3D work was done in Cinema 4D. Post-production was done in After Effects.